Atlanta Braves Falling In Standings and Interest

braves falling in standings and interest google trends graph last five years
Despite being 10 games over .500 and 3rd in the National League, the Braves have been reeling with three straight losses. However, the NL East standings isn't the only category where the Braves popularity is waning.

The Atlanta Braves, a team with a storied history and a passionate fan base, have recently experienced a noticeable decline in popularity, coinciding with a significant drop in their standings in the NL East division. This decline can be directly linked to their removal from Comcast’s Georgia consumer lineup on May 1st, a move that has had far-reaching implications for the team’s visibility and fan engagement.

Standings and Popularity: A Correlated Decline

Historically, the Braves have enjoyed a higher level of popularity compared to their NL East rivals, particularly the Philadelphia Phillies. However, the current season presents a stark contrast. The Braves’ standings in the NL East have suffered, with the team now trailing the Phillies by five games. This is a significant shift, as the Braves have rarely been outperformed in terms of popularity and standings at this point in the season over the last five years.

The correlation between the Braves’ broadcast accessibility and their standings is hard to ignore. With fewer fans able to watch the games regularly, the team’s overall support has waned, potentially impacting player morale and performance. The reduction in fan engagement can lead to less vocal support during games, lower merchandise sales, and diminished overall presence in the public eye, all contributing to the team’s struggles. See data from Google Trends below, if the chart is not rendering correctly try viewing the graph directly on Google Trends.

braves falling in standings and interest google trends graph last five years

Note that the Phillies’ popularity later in the last two seasons corresponds to lasting in the playoffs each of the last two years. This is the first time over the last five years that the Braves have trailed in popularity before the All-Star break.

About Google Trends Graph

  • Search Interest Over Time: The graph’s primary function is to show relative search interest in each team over time. The higher the line on the graph, the more popular the search term relative to the other team during that period.
  • Y-Axis (Interest Over Time): This is usually indexed to 100, representing the peak popularity of either team during the selected time frame.
  • X-Axis (Time): This displays the time frame, which in your case would be the past five years. The graph might show trends at different intervals (monthly, weekly, etc.) depending on your settings.pen_spark

The Power of National Exposure

The Google Trends graph provides fairly solid evidence that national broadcasts play a crucial role in maintaining a team’s popularity. Obviously, quality of play is important, but the Braves are still 10 games over .500 and consistently in the top 3 in the National League Standings. The spikes in interest when the Braves play on ESPN (such as Sunday, May 19th) or other national networks demonstrate that fans are eager to watch their team when given the opportunity. Unfortunately, these opportunities have been too few and far between since the Comcast decision, leading to the current predicament.

Moving Forward: What Can Be Done?

For the Braves, addressing this issue is paramount but what can we do? We are at the mercy of a fruitless, pointless drawn out power play that seems out of our hands. For now, here’s a list of other ways to watch the Braves.

It’s also important to note that search volume doesn’t predict championships, playoffs or budget…at least for now. But it’s not hard to see how the brand itself is suffering. Are we making a mountain out of a molehill?

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